«CineMastercard» introduces a new level of comfort with Break Screenings

Premium cinema chain «CineMastercard» is introducing a new screening format featuring a short break for selected showings of films with a running time of approximately three hours, further enhancing the viewing experience for its guests.

Contemporary blockbusters, historical dramas, and large-scale cinematic productions continue to grow in length, allowing audiences to immerse themselves more deeply in their stories and visual worlds. To ensure greater comfort during these extended screenings, selected showings will include a brief break.

During the break, guests will have the opportunity to visit the express bar, purchase their favorite beverages and snacks, or simply stretch and relax before the film breaks.

The break will be available only during selected screenings of films with a running time of approximately three hours. The same film may therefore be offered both with and without a break. Information indicating whether a screening includes a break will be clearly displayed in advance on the official website and on the mobile application, enabling guests to choose the screening format that best suits their preferences.

The first movie to be presented with a break during selected screenings will be Christopher Nolan’s highly anticipated film “The Odyssey”. Given the film’s epic scale and extended running time, this new screening format will allow audiences to take a short break before continuing to enjoy one of the year's most eagerly awaited cinematic releases.

"Our goal is to make every visit to our cinemas as comfortable and enjoyable as possible for our guests. Extended-feature films require a thoughtful approach, and a brief break gives audiences an opportunity to recharge and continue the experience with even greater enjoyment," said Zaur Darabzadeh, Head of the “CineMastercard” cinema chain.

The introduction of breaks represents another step in “CineMastercard’s” ongoing commitment to enhancing customer service and delivering an even more comfortable and enjoyable cinema experience.